Globalization and the mass media

  The current idea of «globalization» would like to define the earth as one huge market which should be as uniform as possible. As the most important driving force behind this development, economics is constantly used to present this levelling process as a «natural» development or one which cannot be influenced. The mass media, which because of extensive privatization, has itself become part of the economy, has ever more refined means of influencing its customers and normally joins in strongly with this process.

On the other hand many people are less and less critical of the reporting of such events. Whatever appears on the TV screen, is presented in the newspapers or in books is perceived as «the truth» instead of as subjective reporting by the authors or presenters. More and more people take their objectives and values from the press instead of thinking for themselves. The blame for this cannot of course be simply passed on to the media, but rather within the meaning of self-determination or self-responsibility everyone bears the responsibility of whether he will accept external values or objectives and if so, which ones.