As multifaceted as we human beings may be, once our existential needs are covered, we all finally strive for the same thing: We want to be perpetually happy and satisfied and we want to be able to live our lives without worries and cares. This search for harmony and inner peace, for self-realization, or however we like to describe this state, as our top objective in life, is practically the same in all the different methods of representing human needs. Not least the advertising industry also frequently attempts to make use of this striving for happiness and harmony.
From our experience we know that wherever we are or whatever we do certain rules prevail. On the roads these are the traffic regulations, in football the rules of play, in nature there are the natural laws. For those that respect these rules the corresponding activities or deeds are easier to accomplish than for those who violate these rules and therefore have to be reprimanded in one way or another.