In no other branch of industry are the needs of human beings so intensively investigated than in advertising. If it is known what the potential consumer group which purchases a given product or service really strives for, where these people set their highest priorities, it is possible to respond exactly to these needs in the advertising and hence earn lots of money!
The striving for harmony and happiness, for a life spent in love and peace is therefore frequently exploited in advertising: First we see a suffering person who has an affliction, an illness or a problem, then a product (pill, ointment, food, drink, car, washing powder, software, computer, telephone, holiday place etc.) and finally we see the same person who – thanks to the use of the product shown – is happy. Often too the happy person is shown together with the product. Just try sometime to deliberately observe how frequently the advertising messages are set up in this way regardless of the product on offer.