spirituality

spiritual information, spiritual world, spirituality – information and hints

Advertising responds to our needs

In no other branch of industry are the needs of human beings so intensively investigated than in advertising. If it is known what the potential consumer group which purchases a given product or service really strives for, where these people set their highest priorities, it is possible to respond exactly to these needs in the advertising and hence earn lots of money!

The striving for harmony and happiness, for a life spent in love and peace is therefore frequently exploited in advertising: First we see a suffering person who has an affliction, an illness or a problem, then a product (pill, ointment, food, drink, car, washing powder, software, computer, telephone, holiday place etc.) and finally we see the same person who – thanks to the use of the product shown - is happy. Often too the happy person is shown together with the product. Just try sometime to deliberately observe how frequently the advertising messages are set up in this way regardless of the product on offer.

The needs of humankind

What are the human needs? Why do most of us human beings go to work each day, why do we live with a partner, why do we have children? What are we trying to achieve in all of this? What indeed are we striving for? Is it merely to obtain food, to procreate, or do we want to purchase as many objects as possible, possess company shares, make careers for ourselves, go down in history, exercise power over others?

Much has already been written on the objectives and origins of human actions, we want here therefore to extract what we believe to be the most important of the different theories and to add our own thoughts to this.

Consultative help and accompaniment

It often happens that we get caught in a cul-de-sac with our thoughts or we would like to discuss a particular decision or plan with a neutral person. Do you think that we could be of help to you here? If so then simply make contact with us – without obligation. We will make every effort to get involved in your concern in the sense that we will help you to help yourself and hence find a sensible solution together.

The range of our consultative themes is wide and extends from the treatment of bodily or psychological disorders, advice in the case of important personal or business decisions, advice on ethically-correct behaviour in everyday commercial life up to the integration of different teams following company mergers or acquisitions. As an illustration of this there follows an incomplete selection of our activities in the past:

Summary of the main concept

As many and diverse as we human beings may be once our existential needs are satisfied we all strive for the same thing: We want to feel happy and satisfied the whole time and to be able to live our lives without fear and worries. This search for harmony and inner peace, for self-fulfilment, for calmness, or however we may wish to describe this condition, is indisputably the top goal in the case of virtually all models of human needs.

From our experience we know that wherever we are or whatever we do there are always certain rules. On the roads it is the traffic regulations, in football it is the rules of play, in nature it is the natural laws. Those who respect these rules find it easier to carry out the respective task or activity than someone who violates these rules and therefore has to be reprimanded in some way.