Pursuing your own objectives
Our goals lead us to the situation where we do certain things in our life and leave other things aside. We can therefore influence other people in a simple way, if we influence their objective or at least the choice of their partial goals. Our deep longing for peace, happiness, calmness and harmony – as described in the highest needs of all beings – is also at the same time our weakness.
In the advertising field this longing, which is deeply embedded in every one of us, is exploited in more and more refined ways: By linking a service or product with a blissfully happy person or a harmonious situation, it is suggested to the viewer that thanks to the use of this product you will become successful, beautiful, desirable, rich or whatever – and this will (also) make you happy. We have already dealt with this briefly in the section on the needs of humankind.